For its 15th anniversary, WBA is adopting a new visual identity for its social media channels.

After fifteen years of showcasing contemporary architectural production from the Wallonia-Brussels Federation, supporting it on Belgian and international stages, and engaging in dialogue with professionals, institutions, students and curious audiences, WBA has undertaken a strategic reflection aimed at strengthening the clarity and impact of its actions.

In this context, it became essential to adapt our visual identity to social media. This evolution was conceived to extend our graphic DNA while aligning it with digital communication standards.

A visual identity designed to better highlight the operators

Strengthening our presence on social media allows us to align with our editorial strategy: a more structured, intentional and instantly recognisable communication approach.

This graphic evolution has been designed first and foremost in the interest of the operators we support. By reinforcing the clarity and coherence of our content, we aim to offer a stronger and more distinctive showcase for the projects we highlight.

The objective is to elevate their work, support their visibility on Belgian and international stages, and contribute to expanding opportunities for dissemination and collaboration.

The fundamentals of WBA remain unchanged: promoting architectural production, supporting professionals and fostering international openness are still at the core of our mission.

An identity that evolves with you

The task of developing adapted and harmonious formats was entrusted to the graphic design studio EKTA.

We hope this new visual identity will resonate with you and accompany the projects we will have the pleasure of supporting by your side.
And please feel free to share your international news with us — we would be delighted to highlight it!