New video clip: The tobacco factory

As part of its video series dedicated to contemporary architecture in the Wallonia-Brussels Federation, Wallonie-Bruxelles Architectures continues its collaboration with filmmaker Jonathan Ortegat. These short films highlight emblematic projects by architects from the Wallonia-Brussels Federation, exploring their approaches, intentions and international reach.

The tobacco factory

At the heart of the inner courtyard of the Tobacco Factory Strasbourg), a former industrial landmark in Strasbourg’s Krutenau district, the redevelopment of the central block transforms the former boiler house into a hub dedicated to organic agriculture. Designed by GÉNÉRALE – Assemblée d’architectes in association with Atelier Buisson (FR), the project preserves the red-brick architecture while introducing new uses.

Catering, retail and event spaces are accommodated within revealed existing volumes, while the partially accessible green roofs open the site to the public and anchor the transformation in an approach that is both heritage-based and contemporary.

The video was directed by Jonathan Ortegat, who was joined on this project by:

🎥 Armelle Fouat, camera assistant
✂️ Xavier Vincké, editing
🎼 Loup Mormont, original music
🎨 Jean Forest, graphic design and animation
🎧 Jeanne Debarsy, sound mixing
🎞️ Lucien Keller, colour grading

This film forms part of WBA’s broader initiative to promote the architecture of the Wallonia-Brussels Federation beyond its borders, by showcasing strong and distinctive contemporary practices.

A production by Auguri Films.